In the fast-paced world of sales, particularly in industries like agriculture, the effectiveness of communication can make or break a deal. While email has its place in the sales process, relying too heavily on it—especially in cold calling—can lead to missed opportunities and stalled progress. We explores the downsides of succumbing to the “send me […]

In today’s dynamic business environment, it is crucial for businesses to be prepared to address customer dissatisfaction and turn it into an opportunity for growth. I think it’s critical to identify the concept of a “complaint train” within organizations and discuss strategies to redirect its energy towards more fruitful areas that generate growth versus losses.